In 2025, User-Generated Content (UGC) has become the most powerful advertising tool for Indian brands. As consumers move away from polished celebrity ads and trust real, relatable faces, the demand for UGC creators has skyrocketed.
But one key question brands ask before starting:
👉 “Should we use a male UGC creator or a female UGC creator for our product?”
The right answer depends on your industry, target audience, and ad objective.
This complete guide will help you understand exactly what works best for your brand in 2025.
⭐Why Gender Matters in UGC
Unlike traditional ads, UGC depends on:
- Relatability
- Trust
- Authentic delivery
- Viewer emotion
- Cultural perception
Male and female creators trigger different emotional responses, and choosing the wrong fit can reduce ad performance.
🔵 When Brands Should Choose Male UGC Creators
Male creators usually perform better in industries requiring:
- Technical clarity
- Logical explanations
- Authority-driven messaging
- Confidence-led delivery
Here are the best-fit categories:
1. Tech & Gadget Brands
Male creators dominate in gadget reviews and demos because viewers associate men with technical expertise.
Best for:
- Smartwatches
- Headphones
- Mobile accessories
- Smart home devices
Why males work better:
✔ Clear explanations
✔ Strong authority
✔ “Expert” perception among Indian viewers
2. Finance, Investment & Business Apps
Money-related content needs trust and precision — things male creators often convey strongly.
Best for:
- Trading apps
- Loan apps
- Expense trackers
- Credit-building tools
Why:
✔ Serious tone
✔ Data-focused delivery
✔ Strong credibility
3. Fitness, Sports & Men’s Grooming
When the target audience is male, a male creator instantly increases relatability.
Best for:
- Protein supplements
- Gym accessories
- Shaving tools
- Men’s skincare
Why:
✔ Strong physical presence
✔ High relatability
✔ Motivational style
4. Direct, Hard-Sell UGC Ads
If your ad needs a strong CTA like:
- “Download now”
- “Here’s why this changed my workflow”
- “This helped me save money”
Male creators usually convert better.
🟣 When Brands Should Choose Female UGC Creators
Female creators excel in categories requiring:
- Emotion
- Aesthetics
- Warmth
- Trust-building
- Lifestyle explanation
Industries where females outperform:
1. Beauty, Skincare & Personal Care
One of the strongest categories for female UGC.
Examples:
- Serums
- Face wash
- Makeup
- Haircare
Why females win:
✔ High relatability
✔ Strong aesthetic sense
✔ Better product demo angles
2. Fashion, Jewelry & Accessories
Female try-ons and styling reels have some of the highest retention rates on Instagram.
Best for:
- Sarees
- Dresses
- Bracelets
- Handbags
Why:
✔ Visual appeal
✔ Confidence + expression
✔ High shareability
3. Mom, Baby & Family Brands
Mothers offer unmatched trust and relatability.
Best for:
- Baby creams
- Feeding bottles
- Toys
- Diapers
Why:
✔ Lived experience
✔ Soft emotional tone
✔ Higher trust
4. Home, Kitchen & Wellness Products
Lifestyle products shine when delivered with warmth and relatability.
Best for:
- Kitchen appliances
- Home organizers
- Cleaning tools
- Nutrition snacks
Why females perform better:
✔ Calming delivery
✔ Realistic use-case videos
✔ Strong lifestyle appeal
5. Emotional, Story-Based UGC
For campaigns using “storytelling” angles, female creators outperform almost every time.
🟡 Industries Where Both Male & Female UGC Work Equally Well
Some categories benefit from testing both genders:
1. Food & Beverage Brands
- Females = recipe/aesthetic content
- Males = taste tests & reaction videos
Both work extremely well.
2. Education & Online Courses
- Females → comforting, inspiring
- Males → authoritative, confident
Strong results from both.
3. D2C Multi-Category Stores
Footwear, accessories, lifestyle stores should test multiple creators.
⚖️ Which One Performs Better in Ads? (Real 2025 Trend)
Female creators = higher watch time, engagement, and trust
Male creators = higher conversion in finance, tech, and logic-heavy niches
📌 Conclusion: Neither gender is universally better — testing wins.
Brands that test both male and female UGC variations scale faster and reduce ad fatigue.
🔥 Pro Tip for Brands in 2025
Use:
- Female creators → emotional hooks
- Male creators → logical hooks
Then scale whichever performs best on ROAS.
⭐ Where to Find Reliable UGC Creators in India
If you’re a brand looking to hire trusted creators, access UGC scripts, or scale content production, platforms like Creator Navigator help brands connect with vetted UGC creators and streamline their campaigns.
✔ Final Thoughts
Choosing between male and female UGC creators is not about preference — it’s about product psychology and buyer behavior.
🟣 Choose Female UGC for:
Beauty • Fashion • Household • Baby • Wellness • Emotional campaigns
🔵 Choose Male UGC for:
Tech • Finance • Fitness • Men’s grooming • Hard-sell ads
⚫ Choose Both for:
Food • Education • D2C products • Apps • General e-commerce
Brands that understand this distinction in 2025 will outperform competitors and scale faster through UGC-led advertising.