The demand for User-Generated Content (UGC) in India has exploded. Brands are shifting from polished, studio-quality ads to real, relatable UGC created by everyday people who understand storytelling, authenticity, and emotions.
If you’re a brand, marketer, or creator looking to understand who’s shaping the UGC landscape in India, this list of the top 10 UGC creators in India will help you discover the best talent to learn from or collaborate with.
1. Aisha Ahmed – Lifestyle & Beauty UGC
Aisha is known for aesthetic, soft-tone UGC videos that feel authentic and relatable. Her product demonstrations, GRWM videos, and lifestyle clips perform exceptionally well for D2C beauty and skincare brands.
Why she stands out:
- Natural storytelling
- Clean visuals
- High-performing testimonial styles
2. Rishabh Soni – Tech & Gadget UGC
Rishabh creates crisp, engaging UGC for tech and electronics brands. His ability to simplify features and show real-life usage makes him one of the top tech UGC creators.
Why he stands out:
- Strong demo videos
- High-conversion reels
- Script-free, natural delivery
3. Sanjana Thakur – Fashion & Jewelry UGC
Sanjana builds trust through aesthetic UGC for fashion brands. Whether it’s unboxing, try-ons, or short testimonial clips, her content feels fresh, friendly, and conversion-focused.
Why she stands out:
- Great camera presence
- Strong aesthetic sense
- Perfect for Instagram Reels
4. Aditya Mehra – Fitness & Nutrition UGC
Aditya creates raw, energetic UGC content suitable for supplements, gym accessories, and wellness brands. His workout POVs and “first-time reactions” perform exceptionally well.
Why he stands out:
- High authenticity
- Strong call-to-action delivery
- Ideal for performance marketing
5. Mehak Kapoor – Skincare & Wellness UGC
Mehak’s relatable skincare routines, product breakdowns, and calming voiceovers help brands connect emotionally with their audience.
Why she stands out:
- Soft, soothing content
- Ideal for female-focused brands
- Effective for paid ads
6. Aryan Desai – Men’s Grooming UGC
Aryan creates simple, everyday-life UGC that resonates with Indian male audiences. Grooming, apparel, and lifestyle brands often see high CTR on his videos.
Why he stands out:
- Relatable personality
- Minimalistic editing
- Excellent testimonial delivery
7. Priya Nand – Food & Beverages UGC
Priya makes mouth-watering recipe-style and tasting videos. Her UGC works particularly well for packaged food, beverages, and café promotions.
Why she stands out:
- Highly engaging POV shots
- Great for D2C food brands
- Real reactions that feel unscripted
8. Kabir Wadhwa – Travel & Hospitality UGC
Kabir is one of India’s top travel UGC creators, working with hotels, resorts, and travel brands. His cinematic yet natural storytelling style grabs instant attention.
Why he stands out:
- Strong storytelling
- Clean visuals
- High brand recall
9. Ritu Sharma – Mom & Baby UGC
Ritu creates heartfelt UGC around baby products, maternity items, and family lifestyle. Her content feels raw, emotional, and extremely trustworthy — perfect for brands targeting young parents.
Why she stands out:
- High trust factor
- Soft storytelling
- Emotion-driven UGC
10. Manav Khurana – Finance & Business UGC
Manav explains financial tools, apps, and business services through bite-sized UGC videos. His simple delivery and relatable tone help brands build trust quickly.
Why he stands out:
- Clear explanations
- High conversion rates
- Great for app promotions
⭐ Where to Find India’s Best UGC Talent
The creator economy in India is booming, and brands often struggle to find reliable, high-quality UGC creators. If you’re looking for vetted creators, industry insights, or UGC strategies, you can explore platforms like Creator Navigator, which helps brands collaborate with trained UGC creators and scale their content production effortlessly.
Final Thoughts
UGC is the future of advertising. These 10 creators are leading India’s UGC revolution by producing raw, authentic, and high-converting content for brands across categories. Whether you’re a business looking to boost conversions or a creator trying to learn the craft, studying their style will help you understand what works in 2025.